Untie Nots is a widely successful AI promotions platform. The platform helps retailers get ahead of the competition by making personalisation simple and effective without an army of analysts and data scientists.
Working directly with the Untie Nots team, we transformed a 2000-word sales article into a long-form thought leadership piece. Through careful planning, we reorganised the narrative structure to create a compelling and readable story.
Understanding the target audience was key. Untie Nots planned to share the playbook at the NRF conference, where 6200 brands would be present. The content needed to be readable, with pull quotes, headings, and case studies, to engage executives in grocery and retail.
We created a 2000-word article that easily translated into a shareable playbook with a clear narrative structure.
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