Auriens positions itself as luxury later living in the heart of London’s most exclusive postcodes. We worked with the strategy and design team at specialist agency Me&Dave to develop a campaign across digital, print and OOH to market their apartments to an exacting UHNW audience.
Through client-facing Q&As, tours of the premises, and internal workshops, we developed a high-end tonality and messaging framework for the concept of ‘Knowing’.
The ‘Knowing’ campaign carefully targeted this discerning target group, using an intelligent and intriguing structure that could be adapted for several scenarios.
The campaign was published across print media, social networks and selected OOH sites, and we went on to refine the messaging across the Auriens website and site signage.
.svg)
