Talking about sound in The Sunday Times

Modern Copy have lots of technology clients: some come to the company for branding or packaging, some for online content. We’re lucky because we get to test out some fantastic pieces of tech kit. Quite apart from our tech clients, however, we also get to test new equipment for The Sunday Times. Last week we reviewed the latest models of wireless, multi-room audio kit. Writing about sound is one of those esoteric disciplines that we rarely think about. It’s like describing flavours, in a way: a sensorial transcription. Too much information can leave readers feeling overloaded and confused, too little can look like you’re not grasping the nettle.

We thought we’d share this article as an interesting news item, as well as a useful exercise in balancing technological facts with sensory description.  Read it here: Wireless multi-room audio