We’ve been working for the last month or so with Magvault.com, the UK’s first (and so far, only) independent portal for digital magazines. Our content strategy has been multichannel, addressing the different issues that face the many users of digital magazines. That includes white papers for the commercial interests, press releases and PR decks for the journalists and this neat infographic for the online media. Channeling your data in a new way like this doesn’t change the message, but affects the outcome of your strategy. A fragmented readership can be an advantage in many ways, giving you a good opportunity to write for specific markets one at a time. Enjoy the infographic – you might even be one of the 24% of Britons reading it on a tablet…
Modern Copy have been assisting with content for the launch of Magvault.com, a new online portal for digital magazines. Owner Neil Morgan, who pioneered the use of networked data for Reuters back in the 1980s, is something of an Internet pioneer. The site makes it simpler, faster and cheaper to find your digital editions, and we think it’s great.
We came up with a comprehensive content strategy for launch, which is staggered over an 8-week phase and reaches out to consumers, industry insiders, journalists and bloggers in different ways.
One of our favourite pieces so far was this white paper on digital magazine discoverability – a major issue for many users of Newsstand and App Stores. Read the Magvault digital magazine article