Peter Wake, a serial tech start-up entrepreneur, had a fantastic product for retailers. StorIQ gives bricks & mortar retailers immediate visual access to every store in their chain, a bit like a private social network. Peter had discovered that large high-street names were relying on third party sites to share valuable retail intelligence: keeping that in-house, on a network that was proprietary and designed to meet the specific needs of retailers, would be a boon.
Modern Copy worked with Peter and digital agency Jepson Rae to create a compelling website, communicating a feature-rich and complex piece of software in an engaging way. We also created supplementary sales materials, including sales letters and case studies, developing a cost-effective suite of marketing collateral.