Cadbury’s Marvellous Creations
Projects involving naming are often sensitive, and none more so than when you’re consulting for one of Britain’s greatest brands. Cadbury’s required some help with naming strategy for a new range of confectionery, and we were brought in by Bulletproof to support their workshop with the client. From there, we took the results of the workshop and developed a coherent naming strategy with preferred shortlists for several sub-ranges within the new line. We worked over several days in-house with the team, then captured all the creative input for a comprehensive report presented to the client.
The job involved creative and strategic work, presented in a reasoned format. Overall, the project fed into the general strategy of Marvellous Creations, helping Cadbury’s decide on how their naming and sub-brand hierarchy would work within the range.