Celebrating 20 years of design is no easy feat when you’re an agency that straddles four continents. Design agency bluemarlin marked their anniversary with a company-wide rebrand that allowed them to look at what makes the agency so special. We were asked to work closely with the communications team and each local office to create a solid tone of voice guide that reflected the character of bluemarlin effectively and could be used as easily in New York as Sydney, Singapore or London. This in turn led to us employing the guidelines in writing the company’s new website.
Our ongoing relationship with bluemarlin includes naming and tone of voice workshops, packaging and branding copy for names such as Forces Sauces and Kelloggs.