Modern Copy have been assisting with content for the launch of Magvault.com, a new online portal for digital magazines. Owner Neil Morgan, who pioneered the use of networked data for Reuters back in the 1980s, is something of an Internet pioneer. The site makes it simpler, faster and cheaper to find your digital editions, and we think it’s great.
We came up with a comprehensive content strategy for launch, which is staggered over an 8-week phase and reaches out to consumers, industry insiders, journalists and bloggers in different ways.
One of our favourite pieces so far was this white paper on digital magazine discoverability – a major issue for many users of Newsstand and App Stores. Read the Magvault digital magazine article