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Author Archive for: Ed Chipperfield
About Ed Chipperfield
This author has yet to write their bio.Meanwhile lets just say that we are proud Ed Chipperfield contributed a whooping 26 entries.
Entries by Ed Chipperfield
Modern Copy have been writing copy for Grant Thornton for over five years, creating published reports on fields as varied as property, logistics, healthcare, education and technology. Our latest copywriting commission from the global financial advisory and auditing company was a white paper on technology in 2030. This covered a conference in late November where […]
Cities like Oxford come alive at Christmas. That’s the magic that Modern Copy invested into this year’s ‘Oxford’s Christmas‘ festival, with branding, website creation, content strategy and copywriting. The branding began with a paper-cut motif that runs throughout the identity with accents of Oxford’s greatest landmarks, and with […]
We’ve been working for the last month or so with Magvault.com, the UK’s first (and so far, only) independent portal for digital magazines. Our content strategy has been multichannel, addressing the different issues that face the many users of digital magazines. That includes white papers for the commercial interests, press releases and PR decks for […]
Modern Copy have lots of technology clients: some come to the company for branding or packaging, some for online content. We’re lucky because we get to test out some fantastic pieces of tech kit. Quite apart from our tech clients, however, we also get to test new equipment for The Sunday Times. Last week we […]
Modern Copy have been assisting with content for the launch of Magvault.com, a new online portal for digital magazines. Owner Neil Morgan, who pioneered the use of networked data for Reuters back in the 1980s, is something of an Internet pioneer. The site makes […]
Modern Copy loves infographics. These deceptively simple devices manage to communicate a lot of complicated information. When you dissect one, you start to see the patterns emerge beneath. Good infographics always have a narrative. They tell a story, with an intro, beginning, middle and end. […]
Ever wondered what the difference between Google’s Panda, Penguin and Hummingbird updates are? For writers, it’s essential to know how the system has evolved. At a basic level, this isn’t hard to understand. We just received an update from Receptional that manages to do it in just over […]
Respect Deserved: The Creation of a Brand Hero from bluemarlin on Vimeo. Just been sent a superb short video that explains some of the thinking behind Forces Sauces. It’s a condiment brand I was lucky enough to work on with the Stoll Foundation and bluemarlin this year, helping with tone of voice guidelines, campaign copy […]
Great headlines make you happy without really knowing why – or needing to question. Like a fantastic joke, there’s structure behind the emotional response. Here’s one that was sent to us recently that does the job nicely.